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Flowmail is what we call SAS or Software as a Service. It is an application that is designed to work 100% from the web.
Why is that important ? When an application has a central source for deployment, users can take advantage of never requiring updates or purchasing new versions. The also have access to the latest software everytime they login. All you require is an internet connection and you can access it from anywhere in the world.
Flowmail specifically is designed for you to manage your internet marketing, or HTML newsletters. You can send your customers updates on new products, changes in service, deadlines and so on. Basically always keeping your customers updated on what you are doing so you can maximize your business.
According to the Pew Internet and American Life Project, email remains the number one online activity of Americans — ahead of Web surfing and using search engines — and now that more and more people are able to receive e-mail on their cell phones and PDAs, the opportunities for creative email marketing are only continuing to expand.
Many people think that email marketing and spam are the same thing. When infact they are completely opposite. Spam is unsolicted email sent to users that have never requested any information on it. It usually containing unreadable messages that just clog up your inbox. Email marketing is sending messages to customers have specifically requested your service or newsletter.